How the industry actually works

GoodRx and similar cards are a door into the PBM system — not an alternative to it.

This isn't a secret. It's public record: discount card services like GoodRx generate the bulk of their revenue from fees paid by pharmacy benefit managers (PBMs) — the same middlemen who negotiate the drug prices that make your insurance copay high in the first place — every time a code gets used at the pharmacy counter.

Question GoodRx & similar discount cards Arik
Who pays for the service? PBMs pay a fee every time their code is used Only you (optional, after a savings is confirmed) or your employer/union
Does a PBM relationship affect what gets shown to you? The card's own network is what generates their revenue — there's a built-in reason to keep you inside it No PBM relationship exists to influence anything
Does a manufacturer ever pay for placement? Some discount and coupon platforms are funded in part by manufacturer placement deals Never — not a single dollar from any drug manufacturer
Are other discount networks compared side by side? Typically shows only that one network's price, and de-listing competitors is often a term of the partnership Arik computes the cheapest legal path independently, using public data, before ever linking to any single network
What happens to billing errors or wrongful denials? Generally outside scope — these tools are pricing lookups, not advocates Actively audited, appealed, and tracked until resolved

This describes how these business models generally work in the industry today, based on public reporting and disclosed business relationships — not a claim about any single company's specific internal practices.

The actual goal

Find patients the absolute cheapest price for healthcare. That's it. That's the whole company.

Not the cheapest price among the options someone paid us to show. Not the cheapest price this month, ignoring what it costs you the rest of the year. The actual, lowest, legal, real price — computed independently, cited, and handed to you with the paperwork already done.

HOW WE GET PAID

A share of the savings we actually document — paid by you, only after the fact, only if it's real. Or a flat fee from an employer whose costs go down when yours do.

HOW WE DON'T GET PAID

Not from insurers, PBMs, drug manufacturers, or discount networks — the entire list of parties with a financial reason to want your price higher.

WHAT THAT BUYS YOU

A recommendation with nothing riding on it except being correct. If the cheapest option is a competitor's program, that's what you'll see.

See what it costs when nobody's paying for the answer.

Free to check. You only ever pay Arik a share of what it actually gets back for you.

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